roll_up_banner_easy_rollbudget_dsc0197Personal branding is the strategy whereby people and their careers are shaped into a uniquely and highly distinguishable brand image.  The personal branding concept suggests that success comes from self-packaging and that having a set of clearly defined brand attributes will enhance your image in the marketplace.  When the strategy is implemented effectively, your enhanced image can create new career opportunities in the form of promotions, improved salary, and a greater recognition by colleagues and industry peers.  teardrop-outdoor-display-banner